At GroundWorks we pride ourselves on channeling our personal dedication and commitment to progressive values into every aspect of our work. Our mission is to shape, develop, and – most importantly – implement creative and effective strategies to win.
Direct Voter Contact & Electoral Campaigns
GroundWorks Campaigns specializes in field programs that win elections, get candidates and issues on the ballot, build the electorate and develop grassroots progressive political capacity one vote at a time, through high quality person-to-person conversations.
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Community & Public Program Outreach
GroundWorks partners with public and private entities including local & state governments and community organizations to use tried and true person-to-person organizing techniques to connect people in our communities who are in the greatest need with services & resources that can support them.
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Training & Facilitation
No death by Powerpoint! Our interactive, hands-on trainings keep participants engaged from beginning to end – and make sure they have fun along the way. We also provide high-quality meeting- and event-planning and facilitation.
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Strategic Planning & Project Management
GroundWorks Campaigns provides strategic planning and intensive, supportive project management for many different types of campaigns, programs and projects. We’ll help keep your work on track, meet deadlines, and coordinate internal milestones to ensure your team’s success.
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Member Engagement & Capacity-Building
Build the power you need so it’s there when you need it! We can help you build grassroots capacity to be ready for your next challenge through voter registration, vote-by-mail conversion, membership drives, political fund-raising drives, and other kinds of member engagement campaigns.
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Campaign Soup To Nuts
Your campaign will succeed when all the assets you need are in place: a good plan, high quality data and targeting, excellent & disciplined messaging, scrupulous accountability systems and above all a well-trained, hard-working and passionately involved staff team whose diversity reflects the diversity of the real communities where campaigns happen.
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Case Studies
Pandemic Community Outreach
In 2021, GroundWorks began partnering with several public agencies to reach out to Californians in communities hard-hit by the COVID pandemic. As it turns out, GroundWorks’ traditional electoral organizing methods relying on high-quality person-to-person contact are perfectly suited to this work, allowing us to educate hundreds of thousands of people, connect them with vaccination, testing and services, and literally save lives.
In 2020, the California Democratic Party faced an extraordinary challenge: implementing the most ambitious coordinated campaign the Party had fielded in decades in the context of unprecedented political & societal challenges AND a global pandemic. GroundWorks stepped up to run this volunteer operation at a massive scale, retooling & refining the program over and over through the many twists and turns of a truly extraordinary year.
In early August of 2021 with six weeks to go and the fate of California’s democratically-elected Democratic Governor on the line, GroundWorks’ teams did what we do best: turned on a dime to put together a rock-solid field program at scale to educate voters about what was at stake and mobilize them to vote. We moved fast, we got to scale faster and stopped a Trump-inspired power grab in its tracks.
In 2016 GroundWorks paid teams gathered more than 126,000 signatures to qualify three initiatives – Opportunity to Work, Build Better LA and Long Beach Neighborhoods First. We did it accurately, efficiently, and on-time while also coordinating volunteer signature gathering for California’s statewide Prop 57. All four measures went on to win at the ballot box.
"GroundWorks is the gold standard for person-to-person field programs in California – applying the latest technologies and techniques to the age-old practice of organizing to make the winning difference when it’s needed most. With decades of experience engaging historically marginalized communities with smart, strategic campaigns, Groundworks brings to life labor legend Cesar Chavez’s reminder that organizing is best done “one by one by one” to empower working Californians on the job, in their communities, and at the ballot box."
-Rusty Hicks, Chair, California Democratic Party
Who We Are
"The GroundWorks teams’ accountable, effective field campaigns use tried and true grassroots organizing strategies—and have made the winning difference in close California races for decades."
-Senator Maria Elena Durazo, CA Senate District 24
Our Clients
GroundWorks Campaigns works with a wide variety of politically progressive candidates and organizations on electoral and issue-driven campaigns.
Since our founding in 2009, GroundWorks Campaigns has been committed to developing and implementing political field campaigns that are smart, hands-on, and highly accountable. We have deep roots working side by side with candidates as well as community and labor organizations to strengthen our communities through political action, organizing and popular education. Are you looking for a partner in your work? Let’s talk!