Who We Are


Tracy Zeluff

whoTracy has more than 25 years of organizing experience. As the senior partner at GroundWorks Campaigns, Tracy plays a leading role in strategic planning for campaigns and projects, coordinates much of the targeting and data work, and provides hands on management of statewide and Southern California campaigns.

Throughout the 1980′s, she honed her community organizing and fund-raising skills doing international solidarity work, raising material aid and engaging others in grassroots lobbying on U.S. policies. In 1993 she started her career with the Service Employees Union, working as a Political Organizer at a local and then moving to the SEIU CA State Council in 1997 where she worked for twelve years, the last five as the State Council’s Field Director. As Field Director, she led the annual strategic planning process for SEIU’s multi-local member involvement campaigns on electoral and legislative work. During this time, Tracy directed the field programs for eight successful independent expenditure campaigns and ran statewide legislative campaigns, often in coalition with multiple community and labor partners.

Tracy lives in Los Angeles with her husband and son. Their two grown daughters and one granddaughter live nearby.

Lea Grundy

IMG_0329-300x224Lea has over 20 years of experience in labor, political and community organizing primarily with low-wage workers, women and communities of color. She directs most of GroundWorks Campaigns’ programs in Northern California and the Central Valley. Over the years, her work has included leading coordinated field programs for statewide legislative and electoral campaigns as well as independent expenditure campaigns for a number of state-level candidates.

Lea got her start organizing janitors, hospital and nursing home workers on the East Coast in the early 1990’s. A few years later, she migrated to California, where she organized and led contract campaigns with homecare workers. She was part of the team that developed the Jessie B. Malcolm Homecare Workers Center representing 8000 Alameda County homecare workers in four languages.

Lea has extensive experience as a popular educator, especially working with labor unions. With the UC Berkeley Labor Center, she developed many different kinds of training and education programs, including an organizer training curriculum and manual for workers in export processing zones around the world. Lea led Get Out the Vote efforts in her hometown of Cincinnati, Ohio in both the 2004 and 2008 presidential election campaigns. She has a Masters degree in Public Policy from U.C. Berkeley and lives in the Bay Area with her partner and two sons.

Joanna Riccardi

joannaJoanna Riccardi’s political action work began in Denver, Colorado as a Legislative Aide for the Senate Joint Budget Committee. Before her work as a Political Coordinator at the SEIU California State Council, Joanna served as Political Coordinator of SEIU Local 2028 in San Diego where she built a successful, record-breaking political fundraising and member involvement program.

Since GroundWorks Campaigns was formed in 2009, Joanna has managed, consulted and implemented winning field strategies in many of California’s extremely competitive legislative and issue based campaigns. She has trained and managed field staff with various levels of experience from first time organizers, to lead and managerial level staff.

Joanna also has extensive training, public speaking and event-planning experience involving groups from hundreds to thousands of participants. She is skilled at managing everything from set up, logistics and recruitment to “Day Of” coordination with participants, media and staff. Joanna graduated Phi Beta Kappa from Colorado State University with a B.A. in Political Science. She currently lives in Southern California.