• member engagement



    "Our locals across the state had a great experience working with the GroundWorks team over the last year. They helped us put together a highly-structured, effective voter registration drive with our members that registered almost 11,000 new voters in only six weeks!"

    — George Landers,
    Executive Director,
    UFCW Western States Council

Member Engagement & Mobilization

GroundWorks Campaigns is committed to working with labor and community organizations to build power for the long haul. Our commitment is for more than the contract that expires this year or the election coming next fall.

We can work with your organization to build your base for future work while focusing on current issues through:

  • Strategic planning and goal-setting
  • Support, implementation and evaluation of campaigns and projects
  • Training and facilitation tailored to different sectors of your organization

GroundWorks Campaigns can help your organization be successful at:

  • Political fundraising
  • Mobilizing and educating voters or your members on specific issues,
  • Political election work within your membership:  phone banking, door-knocking and other person-to-person programs
  • Contract campaigns
  • Member events

Profiled Project — Moving from Education to Action

Campaign-School-Amber-TrainingGroundWorks Campaigns was proud to partner with the California Labor Federation during 2010 in a year-long program to support California labor unions building member involvement for political action. The goal was to “build an army” of working families to help get politics in California back on track through victories at the ballot box – and it helped to deliver a resounding win for California’s new Governor Jerry Brown as well as other Democratic candidates statewide.

Camp-School-Big-GroupAs part of this program, GroundWorks Campaigns designed and facilitated a series of Campaign Schools in Modesto, Los Angeles and the Bay Area for union activists and staff. Participants developed their hands-on political campaign skills in areas including volunteer recruitment, messaging, on-line organizing and Getting Out the Vote.

Sam-Casas-Camp-SchoolGroundWorks also worked intensively throughout the year with statewide unions including the United Food and Commercial Workers and the International Brotherhood of Electrical Workers, rolling out campaigns to register their members to vote, raise political funds and involve them in political action.